Job Actions

Job Information

Marketing Communication Strategist - #221801
Category: Banking
  • Your pay will be discussed at your interview

Job code: lhw-e0-89758694

Company Profile

Principal Financial Group

Contact Company

Local Information

Laugh while you Look

Sponsored Ads


  Job posted:   Thu May 17, 2018
  Distance to work:   ? miles
  1 Views, 0 Applications  
Marketing Communication Strategist - #221801

Job Area: MarketingBusiness Area: PensionLocation: IA - Des MoinesCareer Category: Experienced ProfessionalFull/Part Time: Full-TimeRegular/Temporary: RegularDate Posted: 2018-05-14

Be a part of something bigger

Do you want a career where you can make a real difference? At Principal®, you can.

We work with a greater purpose in mind--to give people the financial tools and confidence to live their best lives. And we take that to heart not only for our clients but also extend that to our employees.

By choosing to work at Principal, you'll be a part of making a difference in the lives of customers and in communities. And you can make a difference in your own life by joining a company that cares about its employees as much as it cares about its customers. From career development to comprehensive benefits to our vibrant, diverse work environment, you'll find plenty of opportunities to enrich your personal and professional life.


The Marketing Communication Strategist will drive the development and implement integrated marketing communication programs to promote the company's brand image to help drive business results. Collaborate with marketing and other cross-functional teams on strategic planning and results accountabilities. Lead project management activities for marketing communication projects with high degrees of complexity, visibility and risk. Contribute to an environment that encourages teamwork, knowledge sharing, best practice adherence, and strategic thinking that results in consistently high-quality and innovative communication outcomes that deliver on-time, on-strategy, and on budget.

Additional responsibilities may include:

+ Digital/ Content Marketing: Lead development of digital strategy, including creation of email marketing strategies, targeted, well-written web content, and social media. Drive content strategy, development and execution across all marketing channels to increase brand awareness, engagement, acquisition, retention and pipeline. Measure and analyze effectiveness of campaigns.

+ Project/ Resource Management: Manage projects/resources to accomplish marketing communication objectives in an effective and efficient manner. Manage project execution workflow, timing, budget, reporting and results. Balance need for top-quality communications with high impact and accuracy with prudent cost containment. Partner with others to rectify problems with the projects and processes.

+ Strategy: Direct integrated marketing communication programs, strategies and staffing in alignment with business unit goals. Translate marketing/business plans, competitive research and information into effective, efficient and innovative communication strategies that support business unit goals. Plan, organize, direct, control and manage complex marketing communication projects. Identify and analyze industry trends to recommend new strategies and solutions to grow marketplace competitiveness.

+ Teamwork: Collaborate with cross-functional teams, and serve as liaison across the enterprise, IT, digital resources, and marketing to lead marketing campaigns. Serve as liaison to and between external advertising agencies, technology firms, print suppliers and other marketing related vendors.

+ Other: Perform other job-related duties or special projects as required.


Skills required:

+ Bachelor's degree or equivalent of 8 years' experience.

+ 6+ years related work experience in project management and marketing communications. (Financial Services Industry experience is preferred.)

+ Strong storytelling and Customer Experience (CX) is preferred.

Successful candidates will have the following:

+ Must understand and have demonstrated experience in applying various digital platforms and experience with content marketing as well as implementing full scale integrated marketing campaigns.

+ Strong diplomacy skills, confidence, and tact are required.

+ Must have demonstrated project management, problem-solving, analytical, presentation, listening, and oral and written communication skills required.

+ Ability to maintain a high degree of accuracy and pay strict attention to detail.

+ Ability to build and maintain relationships in a matrix-driven environment, manage expectations and focus on results-orientation in a deadline-driven, multiple project environment.

+ Travel, including overnight stays, may be required up to 10% of the time.

+ Business unit and company products knowledge.

+ Understanding of integrated marketing to include social, digital, brand building, media and corporate communications.

Visa Sponsorship

This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time.


Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

More Information »